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Building the financial foundation for the next generation

Gimi helps banks combine financial education and real-life money behaviour enabling stronger customer relationships, earlier engagement and long-term growth.

Explore the solution

Building the financial foundation for the next generation

Gimi helps banks combine financial education and real-life money behaviour enabling stronger customer relationships, earlier engagement and long-term growth.

Explore the solution

Financial education is not working

Across Europe, financial literacy levels remain low despite increased focus from schools, governments, and institutions. At the same time, money has fundamentally changed.

Cash has disappeared.

Transactions happen instantly.

Financial decisions are digital.

This creates a critical gap. People learn about money in theory—but act in a completely different reality.

Financial education today is often static, outdated, and disconnected from real-life financial behavior.

Financial literacy only improves when learning is combined with real-world financial action.

Banks are central to financial behaviour but absent from financial learning

Banks sit at the center of financial transactions. They control accounts, payments, and financial infrastructure. Yet they are largely missing from the moment where financial habits are formed.

Today

Parents are the primary educators

Schools provide limited support

Digital platforms shape behavior

Only 2% of teenagers say they learn about money from banks

A partner to banks reaching the next generation

Gimi is built to integrate into the banking ecosystem. Through open banking and flexible deployment models, Gimi becomes a natural extension of the bank’s existing infrastructure.

A partner to banks reaching the next generation

Gimi is built to integrate into the banking ecosystem. Through open banking and flexible deployment models, Gimi becomes a natural extension of the bank’s existing infrastructure.

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Designed for how children actually learn about money

Research shows that financial behavior is not shaped by knowledge alone.

Effective financial education requires

Practice

Repetition

Context

Motivation

“Children learn about distant topics in school but not how to manage their own money. That needs to change.”

Philip Haglund, CEO

Philip Haglund, CEO

Gimi is built on four core principles

Hands-on

Learning happens through real financial decisions

Hands-on

Learning happens through real financial decisions

Social

Parents and children learn together

Social

Parents and children learn together

Continuous

Habits are built over time—not in one-off lessons

Continuous

Habits are built over time—not in one-off lessons

Meaningful

Learning is tied to real goals and outcomes

Meaningful

Learning is tied to real goals and outcomes

Built for children, designed for trust

Working with children requires a fundamentally different approach. At Gimi, we build to protect and support the child’s development.

Built for children, designed for trust

Working with children requires a fundamentally different approach. At Gimi, we build to protect and support the child’s development.

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Child-first design

Child-first design

Products are designed to support learning—not drive consumption.

Products are designed to support learning—not drive consumption.

No exploitative monetisation

No exploitative monetisation

Free from in-app purchases targeting children or manipulative design patterns.

Free from in-app purchases targeting children or manipulative design patterns.

A tranquil canal in Amsterdam reflects historic buildings and the autumn-colored trees under a pastel sky with birds flying above; capturing the serene beauty and cultural architecture of the city.
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Responsible data handling

Responsible data handling

Sensitive data is handled securely and never used for commercial targeting of children

Sensitive data is handled securely and never used for commercial targeting of children

Built at the intersection of finance, technology, and education

The company was founded on the belief that financial skills are essential for life — and must be accessible to everyone.

Built at the intersection of finance, technology, and education

The company was founded on the belief that financial skills are essential for life — and must be accessible to everyone.

Gimi brings together expertise from

Banking and financial services

Product and technology

Behavioral science and education

Start building your youth offering today

Join leading European banks using Gimi to acquire, engage, and retain the next generation of customers.

Join leading European banks using Gimi to acquire, engage, and retain the next generation of customers.

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